Aurat Card
A stronger future. For her.
A digital-first membership combining structured discounts, one-touch safety, subsidised healthcare, and a marketplace for women-led businesses.
10 Million
Verified women — first year target
Q4 2026
Target launch
- Target: 10 million verified women
- Established partner network across multiple sectors
- App and web portal
Our goal
To build a trusted digital platform connecting every woman of the country with discounts, privileges, access and a growing network of partners across Pakistan.
What Aurat Card offers
More Than a Membership Card
Savings & Benefits
Structured discounts and member benefits through a growing network of participating partners.
Safety & Assistance
Easier access to safety-related assistance and support through the digital platform and partner ecosystem.
Healthcare Access
Access to participating legal aid and healthcare providers and healthcare-related services.
Skills & Opportunities
Digital platforms designed to help women discover opportunities, promote businesses and participate in the digital economy.
How it works
Built for Members and Partners
For Members
Discover benefits, services and opportunities.
For Partners
Verify members, provide benefits and participate in the Aurat Card network.
Steps, start to finish
- 01
Register
- 02
Verify
- 03
Discover
- 04
Present / Scan
- 05
Access
- 06
Track
Verified Digital Membership
Every Aurat Card member has a digitally verified membership identity. QR-based member identification enables participating partners to verify membership and facilitate access to applicable benefits.
App & web portal
Aurat Card, Wherever You Are
Access your Aurat Card membership, discover partner benefits and manage your digital experience through the Aurat Card app and web portal.
Your Aurat Card, in your pocket
Your verified membership, a QR code partners can scan, and every benefit near you — on the app and the web portal.
Available — additional features in development and testing.
Watch
Aurat Card in ninety seconds.
A short walkthrough of the membership, the app and the partner network — what it is, who it is for and how it works.
Aurat Card App
Your Aurat Card in your pocket.
Access your digital membership, discover participating partners and use the growing range of Aurat Card services.
Available — additional features in development and testing
Aurat Card on Web
Access your Aurat Card experience through the web.
Register as a cardholder, apply to become a partner and manage your membership from any browser.
Available
Partner network
A Growing Network of Trusted Partners
Aurat Card brings together businesses and organizations across multiple sectors to provide members with access to benefits, services and opportunities.
Education
Learning institutions and education services
Healthcare
Hospitals, clinics, pharmacies and healthcare providers
Hospitality
Hotels, guesthouses and hospitality businesses
Food & Dining
Restaurants, cafés and food businesses
Wellness
Gyms, fitness and wellness providers
Transport
Transportation and mobility services
Sports
Sports, recreation and fitness
Beauty & Personal Care
Salons and related services
Retail
Retailers and consumer businesses
From healthcare and education to hospitality, retail and lifestyle services, our partner network is growing across Pakistan.
Become an Aurat Card partner
Why Partner With Us?
Join a growing network of businesses and organizations offering products, services and benefits to Aurat Card members.
Reach
Connect your business with an expanding community of women across Pakistan.
Visibility
Be featured within the Aurat Card digital ecosystem and partner directory.
Engagement
Create targeted offers and benefits for Aurat Card members.
Co-Marketing
Explore opportunities for joint campaigns and promotional activities.
Digital Presence
Maintain your business and offer information within the Aurat Card platform.
Insights
Where applicable, access engagement and redemption information through the platform.
Potential Tax Benefit
Depending on the nature and structure of the partnership, contributions or qualifying arrangements may result in a tax credit or other applicable tax benefit, subject to applicable law and the partner's eligibility.
Safety & assistance
Support, One Touch Away
Aurat Card is being developed to give women easier access to safety-related assistance and support through its digital platform and partner ecosystem.
- Digital access to safety assistance
- Emergency support functionality
- Location and contact information where applicable
- Connection with relevant service providers
- Safety-related resources and information
Supporting women in business
Visibility and Market Access for Women-Led Businesses
Aurat Card aims to create greater visibility and market access for women-led businesses by connecting them with customers, partners and digital opportunities. Members — both cardholders and partners — can be part of the digital marketplace.
Membership
Membership Plans & Pricing
Membership options are available through the Aurat Card platform.
Membership benefits, partner offers and services may vary by membership plan, location and participating partner. Certain services may be subject to additional terms, availability or eligibility requirements.Aurat Card does not itself provide banking, insurance, investment, lending or other regulated financial services. Where applicable, financial or other regulated services are provided by the relevant authorized third-party provider.
Currently available
- Karachi
- Lahore
- Islamabad & Rawalpindi
Franchise opportunity
Get a franchise of Aurat Card.
Lahore is the first Aurat Card territory offered outside the pilot cities: exclusive commercial rights to Pakistan's second-largest urban market, on five-year terms.
13,004,135
Total population (PBS 2023)
~6.12M
Addressable female population
5 years
Exclusive territorial rights
The franchisee provides
- The licence fee and local operating costs
- Sales, merchant acquisition and local marketing
- The city team, hired and managed locally
CSPL provides
- The brand and national positioning
- The central technology platform and app
- Training and onboarding
- Ongoing national platform support
From interest to launch
- 01
Expression of interest
Register interest and confirm the Lahore territory is available.
- 02
Qualification & due diligence
Investor qualification, and mutual due diligence on both sides.
- 03
Terms & agreement
Agree the fee and targets, then execute the definitive agreement.
- 04
Onboarding & launch
Technology onboarding, team training and launch preparation.
- 05
Acquisition campaigns
Commence member and merchant acquisition across the city.
Strategic sectors
- Universities
- Healthcare hubs
- Retail & hospitality
- Corporate institutions
Population figures are from the Pakistan Bureau of Statistics 2023 census. Penetration, membership and merchant figures are projections prepared for discussion and are subject to the definitive agreement.
Get in touch
Join Aurat Card
Become a member, join the partner network, or bring Aurat Card to your city.